![]() In a world of scarcity it is a strain on resources and all who depend on them. Citizen Coke became a giant in a world of abundance. Its copious servings of high-fructose corn syrup have threatened public health. Its annual use of many billions of gallons of water has strained an increasingly scarce global resource. ![]() The costs shed by Coke have fallen on the public at large. Looking past its message of corporate citizenship, Elmore finds a strategy of relentless growth. Alongside Coke’s recent public investments in water purification infrastructure, especially in Africa, it has also built-less publicly-a rash of bottling plants in dangerously arid regions. But as Elmore shows, Coke was usually getting the sweet end of the deal. ![]() These men, and the company they helped build, were seen as responsible citizens, bringing jobs and development to every corner of the globe. ![]() Its growth was driven by shrewd leaders such as Asa Candler, who scaled an Atlanta soda-fountain operation into a national empire, and “boss” Robert Woodruff, who nurtured partnerships with companies like Hershey and Monsanto. Elmore explores Coke through its ingredients, showing how the company secured massive quantities of coca leaf, caffeine, sugar, and other inputs. ![]()
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